Privacy policy
Last updated: February 9, 2026
1. Privacy at a Glance
General Information
The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is any data that can be used to identify you personally. For detailed information on the subject of data protection, please refer to our Privacy Policy listed below this text.
Data Collection on this Website
Who is responsible for data collection on this website?
Data processing on this website is carried out by the website operator. You can find their contact details in the section "Notice Regarding the Responsible Party" in this Privacy Policy.
How do we collect your data?
Your data is collected in part by you providing it to us. This may include, for example, data you enter into a contact form.
Other data is collected automatically or with your consent when you visit the website by our IT systems. This is primarily technical data (e.g., internet browser, operating system, or time of page access). This data is collected automatically as soon as you enter this website.
What do we use your data for?
Some of the data is collected to ensure the error-free operation of the website. Other data may be used to analyze your user behavior. Where contracts can be concluded or initiated through the website, the data you provide is also processed for contract offers, orders, or other order inquiries.
What rights do you have regarding your data?
You have the right at any time to obtain information free of charge about the origin, recipients, and purpose of your stored personal data. You also have the right to request the correction or deletion of this data. If you have given consent to data processing, you can revoke this consent at any time for the future. You also have the right, under certain circumstances, to request the restriction of the processing of your personal data. Furthermore, you have the right to lodge a complaint with the competent supervisory authority. You can contact us at any time regarding this and any other questions on the subject of data protection.
Analytics Tools and Third-Party Tools
When visiting this website, your browsing behavior may be statistically analyzed. This is done primarily with so-called analytics programs. Detailed information about these analytics programs can be found in the following Privacy Policy.
2. Hosting
We host the contents of our website with the following provider:
Shopify
The provider is Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (hereinafter "Shopify").
Shopify is a tool for creating and hosting websites. When you visit our website, Shopify collects your IP address as well as information about the device and browser you are using. Shopify also analyzes visitor numbers, visitor sources, and customer behavior, and compiles user statistics. When you purchase on our website, Shopify also collects your name, email address, shipping and billing addresses, payment data, and other data related to the purchase (e.g., phone number, amount of revenue generated, etc.). For analytics purposes, Shopify stores cookies in your browser. Details can be found in Shopify's privacy policy: https://www.shopify.de/legal/datenschutz.
The use of Shopify is based on Art. 6(1)(f) GDPR. We have a legitimate interest in the most reliable presentation of our website possible. If consent has been requested, processing is carried out exclusively based on Art. 6(1)(a) GDPR and Section 25(1) TDDDG, insofar as the consent covers the storage of cookies or access to information on the user's device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.
Data Processing Agreement (Auftragsverarbeitung/AVV)
We have concluded a Data Processing Agreement (Auftragsverarbeitung/AVV) for the use of the above-mentioned service. This is a contract required by data protection law that ensures the service processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.
3. Fulfillment and Shipping
Fulfillment Service Provider (Print-on-Demand)
For the production and shipping of our products, we use the fulfillment service provider Shirtigo GmbH, Vitalisstrasse 202, 50827 Cologne, Germany. When you place an order in our shop, your delivery address (name, address) and order data are transmitted to Shirtigo to enable the production and shipping of your order. Processing is carried out on the basis of Art. 6(1)(b) GDPR (performance of a contract). The data is used exclusively for processing your order. Further information can be found in Shirtigo's privacy policy: https://www.shirtigo.de/de/privacy
4. General Information and Mandatory Disclosures
Data Protection
The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the applicable data protection regulations and this Privacy Policy. When you use this website, various personal data is collected. Personal data is data that can be used to identify you personally. This Privacy Policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done. We would like to point out that data transmission over the internet (e.g., when communicating by email) may have security vulnerabilities. Complete protection of data against access by third parties is not possible.
Notice Regarding the Responsible Party
The responsible party for data processing on this website is:
Puffin Ridge Co.
Julia Mähler
Ubostraße 39
81245 Munich
Phone: +49 174 2617646
Email: hello@puffinridge.co
The responsible party is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data (e.g., names, email addresses, etc.).
Data Retention Period
Unless a more specific retention period has been stated within this Privacy Policy, your personal data will remain with us until the purpose for data processing no longer applies. If you assert a legitimate request for deletion or revoke your consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g., retention periods under tax or commercial law); in the latter case, deletion will take place after these reasons cease to apply.
General Information on the Legal Basis for Data Processing on This Website
If you have consented to data processing, we process your personal data on the basis of Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR, insofar as special categories of data pursuant to Art. 9(1) GDPR is processed. In the case of explicit consent to the transfer of personal data to third countries, data processing is also carried out based on Art. 49(1)(a) GDPR. If you have consented to the storage of cookies or to access to information on your device (e.g., via device fingerprinting), data processing is additionally carried out based on Section 25(1) TDDDG. Consent can be revoked at any time. If your data is required for the performance of a contract or for the implementation of pre-contractual measures, we process your data based on Art. 6(1)(b) GDPR. Furthermore, we process your data if it is required for the fulfillment of a legal obligation, based on Art. 6(1)(c) GDPR. Data processing may also be carried out based on our legitimate interest pursuant to Art. 6(1)(f) GDPR. Information on the relevant legal basis applicable in each case is provided in the following paragraphs of this Privacy Policy.
Recipients of Personal Data
In the course of our business activities, we work with various external parties. In some cases, it is necessary to transfer personal data to these external parties. We only share personal data with external parties if this is required for the performance of a contract, if we are legally obligated to do so (e.g., disclosure of data to tax authorities), if we have a legitimate interest pursuant to Art. 6(1)(f) GDPR in the disclosure, or if another legal basis permits the data transfer. When using data processors, we only share our customers' personal data based on a valid Data Processing Agreement. In the case of joint processing, a joint processing agreement is concluded.
Revocation of Your Consent to Data Processing
Many data processing operations are only possible with your express consent. You can revoke consent that you have already given at any time. The legality of the data processing carried out before the revocation remains unaffected by the revocation.
Right to Object to Data Collection in Special Cases and to Direct Marketing (Art. 21 GDPR)
IF DATA PROCESSING IS CARRIED OUT BASED ON ART. 6(1)(E) OR (F) GDPR, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR AFFECTED PERSONAL DATA UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, RIGHTS, AND FREEDOMS, OR THE PROCESSING SERVES THE ASSERTION, EXERCISE, OR DEFENSE OF LEGAL CLAIMS (OBJECTION PURSUANT TO ART. 21(1) GDPR). IF YOUR PERSONAL DATA IS PROCESSED FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSE OF SUCH MARKETING; THIS ALSO APPLIES TO PROFILING INSOFAR AS IT IS RELATED TO SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR THE PURPOSE OF DIRECT MARKETING (OBJECTION PURSUANT TO ART. 21(2) GDPR).
Right to Lodge a Complaint with the Competent Supervisory Authority
In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, their place of work, or the place of the alleged infringement. The right to lodge a complaint is without prejudice to any other administrative or judicial remedy.
Right to Data Portability
You have the right to have data that we process automatically based on your consent or in fulfillment of a contract handed over to you or to a third party in a commonly used, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done insofar as it is technically feasible.
Access, Correction, and Deletion
Within the framework of the applicable legal provisions, you have the right at any time to obtain information free of charge about your stored personal data, its origin and recipients, and the purpose of data processing, and, where applicable, a right to correction or deletion of this data. You can contact us at any time regarding this and any other questions on the subject of personal data.
Right to Restriction of Processing
You have the right to request the restriction of the processing of your personal data. You can contact us at any time for this purpose. The right to restriction of processing applies in the following cases:
If you dispute the accuracy of your personal data stored by us, we generally need time to verify this. For the duration of the verification, you have the right to request the restriction of the processing of your personal data.
If the processing of your personal data was/is unlawful, you may request the restriction of data processing instead of deletion.
If we no longer need your personal data, but you need it for the exercise, defense, or assertion of legal claims, you have the right to request the restriction of the processing of your personal data instead of deletion.
If you have objected pursuant to Art. 21(1) GDPR, a balancing of your and our interests must be carried out. As long as it has not yet been determined whose interests prevail, you have the right to request the restriction of the processing of your personal data.
If you have restricted the processing of your personal data, such data may — apart from being stored — only be processed with your consent or for the assertion, exercise, or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the European Union or a Member State.
SSL/TLS Encryption
For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognize an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock icon in your browser bar. When SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.
Objection to Unsolicited Emails
The use of contact data published as part of the legal notice obligation for sending unsolicited advertising and information materials is hereby objected to. The operators of these pages expressly reserve the right to take legal action in the event of the unsolicited sending of advertising information, such as spam emails.
5. Data Collection on This Website
Cookies
Our website uses so-called "cookies." Cookies are small data packets that do not cause any damage to your device. They are stored on your device either temporarily for the duration of a session (session cookies) or permanently (persistent cookies). Session cookies are automatically deleted at the end of your visit. Persistent cookies remain stored on your device until you delete them yourself or they are automatically deleted by your web browser.
Cookies may originate from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain services from third-party companies within websites (e.g., cookies for processing payment services). Cookies serve various functions. Many cookies are technically necessary, as certain website functions would not work without them (e.g., the shopping cart function or the display of videos). Other cookies may be used to analyze user behavior or for advertising purposes. Cookies that are required for carrying out the electronic communication process, for providing certain functions you have requested (e.g., for the shopping cart function), or for optimizing the website (e.g., cookies for measuring web audiences)(necessary cookies) are stored based on Art. 6(1)(f) GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing necessary cookies for the technically error-free and optimized provision of its services. If consent to the storage of cookies and comparable recognition technologies has been requested, processing is carried out exclusively based on that consent (Art. 6(1)(a) GDPR and Section 25(1) TDDDG); consent can be revoked at any time.
You can set your browser so that you are informed about the setting of cookies and only allow cookies on a case-by-case basis, exclude the acceptance of cookies for certain cases or in general, and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be limited. You can find out which cookies and services are used on this website in this Privacy Policy.
Contact Form
If you send us inquiries via the contact form, your details from the inquiry form, including the contact data you provide there, are stored by us for the purpose of processing the inquiry and in case of follow-up questions. We do not share this data without your consent.
The processing of this data is carried out on the basis of Art. 6(1)(b) GDPR, insofar as your inquiry is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective handling of inquiries directed to us (Art. 6(1)(f) GDPR) or on your consent (Art. 6(1)(a) GDPR) if this has been requested; consent can be revoked at any time.
The data you enter in the contact form will remain with us until you request deletion, revoke your consent to storage, or the purpose for data storage no longer applies (e.g., after your inquiry has been fully processed). Mandatory legal provisions — in particular retention periods — remain unaffected.
Inquiries by Email, Phone, or Fax
If you contact us by email, phone, or fax, your inquiry, including all resulting personal data (name, inquiry), will be stored and processed by us for the purpose of handling your request. We do not share this data without your consent.
The processing of this data is carried out on the basis of Art. 6(1)(b) GDPR, insofar as your inquiry is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective handling of inquiries directed to us (Art. 6(1)(f) GDPR) or on your consent (Art. 6(1)(a) GDPR) if this has been requested; consent can be revoked at any time.
The data you send to us via contact inquiries will remain with us until you request deletion, revoke your consent to storage, or the purpose for data storage no longer applies (e.g., after your request has been fully processed). Mandatory legal provisions — in particular statutory retention periods — remain unaffected.
6. Social Media
Functions of the Instagram service are integrated on this website. These functions are provided by Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland.
When the social media element is active, a direct connection is established between your device and the Instagram server. Instagram thereby receives information about your visit to this website.
If you are logged into your Instagram account, you can link the content of this website to your Instagram profile by clicking the Instagram button. This allows Instagram to associate the visit to this website with your user account. We would like to point out that, as the provider of these pages, we do not know the content of the data transmitted or its use by Instagram.
The use of this service is based on your consent pursuant to Art. 6(1)(a) GDPR and Section 25(1) TDDDG. Consent can be revoked at any time. Insofar as personal data is collected on our website and forwarded to Facebook or Instagram with the help of the tool described here, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited exclusively to the collection of data and its transfer to Facebook or Instagram. The processing by Facebook or Instagram that takes place after the transfer is not part of the joint responsibility. The obligations incumbent upon us jointly have been set out in a joint processing agreement. The text of the agreement can be found at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing privacy information when using the Facebook or Instagram tool and for the data protection-compliant implementation of the tool on our website. Facebook is responsible for the data security of Facebook and Instagram products. You can assert data subject rights (e.g., requests for information) regarding the data processed by Facebook or Instagram directly with Facebook. If you assert your data subject rights with us, we are obligated to forward them to Facebook.
Data transfers to the USA are based on the EU Commission's Standard Contractual Clauses. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum, https://privacycenter.instagram.com/policy/ and https://de-de.facebook.com/help/566994660333381.
Further information can be found in Instagram's privacy policy:
https://privacycenter.instagram.com/policy/.
The company is certified under the "EU-US Data Privacy Framework" (DPF). The DPF is an agreement between the European Union and the USA intended to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF commits to complying with these data protection standards. Further information can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/participant/4452.
7. Newsletter
Newsletter Data
If you would like to receive the newsletter offered on the website, we require an email address from you as well as information that allows us to verify that you are the owner of the specified email address and that you agree to receive the newsletter. No further data is collected, or only voluntarily. We use this data exclusively for sending the requested information and do not share it with third parties.
The processing of the data entered in the newsletter sign-up form is carried out exclusively based on your consent (Art. 6(1)(a) GDPR). You can revoke your consent to the storage of the data, the email address, and its use for sending the newsletter at any time, for example via the "unsubscribe" link in the newsletter. The legality of data processing operations already carried out remains unaffected by the revocation. The data you have provided to us for the purpose of subscribing to the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter and will be deleted from the newsletter distribution list after you unsubscribe or after the purpose ceases to apply. We reserve the right to delete or block email addresses from our newsletter distribution list at our own discretion within the scope of our legitimate interest pursuant to Art. 6(1)(f) GDPR. Data stored by us for other purposes remains unaffected.
After you unsubscribe from the newsletter distribution list, your email address may be stored by us or the newsletter service provider in a blocklist, if this is necessary to prevent future mailings. The data from the blocklist is used solely for this purpose and is not merged with other data. This serves both your interest and our interest in complying with legal requirements when sending newsletters (legitimate interest within the meaning of Art. 6(1)(f) GDPR). Storage in the blocklist is not limited in time. You may object to the storage if your interests outweigh our legitimate interest.
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