At Puffin Ridge Co., everything revolves around the Atlantic puffin — one of the most iconic seabirds of the North Atlantic. These remarkable birds call the coastlines of Iceland, Scotland, Canada and Norway home, among many others.
What many people don't know: until around 200 years ago, puffins also bred on Heligoland, the small German island in the North Sea. Today, they are sadly considered locally extinct there — a loss that weighs on us deeply, and one of the reasons we dedicate a share of our revenue to the protection of these wonderful birds.
The Feet Won
When we started developing our logo, one thing was clear from the outset: one of the puffin's many distinctive features had to make its way into the design. But which one? The triangular, vividly striped bill? The small, slightly melancholic eye? The penguin-like head that makes them so unmistakable? Or those brilliantly orange, webbed feet — just a little too big for their body?
The head is undeniably iconic — but also the obvious choice. We wanted something that would make people smile and stick in their minds. So the feet it was. Those vivid orange, waddling paddles that give the puffin its very own charm.
From Sketch to Finished Logo
It all started with pencil sketches on paper, moved on to various iterations on the iPad, and was finally refined in Figma.
Since the Atlantic puffin is inseparable from ocean and cliffs, we wanted to weave those elements in too — waves and rocks as a frame for our little hero with the big feet.
Colors from Nature
Our color palette is drawn directly from the puffin's natural world. The rich orange of its feet and beak became the accent color of our logo — used sparingly, but instantly eye-catching.
The deep forest green represents the moss-covered cliffs and coastal landscapes the puffin calls home — rugged, unspoiled, and breathtakingly beautiful.
To find out why the puffin means so much to us — and what we want to do to protect it — visit our Mission page.